Do you think that people will be unhappy if someone has play dirty tricks on marketing? Well, I am not really saying that it is dirty tricks. It is just that everyone has different way of achieving what they want.
Everyone wants to make money and everyone want to do their best to achive it. It is not easy as you just going to say. Most important is the action you are going to take! Action is more important and some people will just go for it!
I think you need to have thick skin to do marketing and sales. Correct me if I am wrong!