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| It isn't clean, until it’s Micro-Clean! (From left) Ms Carmen Foo, Senior Marketing Manager, Southern Lion Sdn Bhd, Ms Annette Ling, Managing Director, Southern Lion Sdn Bhd, and Mr. Naoyuki Egawa, R&D and Factory Director, Southern Lion Sdn Bhd |
TOP is revolutionizing the Malaysian detergent industry with the introduction of its new breakthrough Micro-Clean Tech™ technology. Taglined ‘It’s not clean until It’s Micro-Clean’, the brand is encouraging consumers to attain next level, micro-cleaned laundry using its Anti-Sebum detergent technology.
TOP Micro-Clean Tech, is an advanced formula developed by Lion Corp Japan. It
has been efficiently cleaning common everyday visible stains and dirt
since it was launched. However besides visible stains its Research &
Development innovation has also included tackling the invisible stains
and dirt that is not evident to our eyes but plays havoc with our desire
to have hygienically clean clothes.
Today
TOP takes on a NEW tough challenge, the invisible stains that leave
visible impact on our clothing caused by ‘Sebum or Body oils’ that’s
naturally secreted by our body everyday especially in our hot humid
weather.
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| At the introduction of TOP Micro-Clean Tech™ range, and the launch of the Pass It On community campaign. (From left) Mr. Robin Loh, Sales Director, Lam Soon Edible Oils Sdn Bhd, Ms Pua Poi Tuan, Senior Merchandiser Manager, AEON Co (M) Berhad, Ms Christina Yong, Marketing Director, Southern Lion Sdn Bhd, Ms Annette Ling, Dr. Waitchalla Suppiah, Deputy Secretary General of Ministry of Women, Family and Community Development, Mr. Edward Liew, Deputy Managing Director, Southern Lion Sdn Bhd, Ms Carmen Foo, Mr. Naoyuki Egawa and Mr. Tatsuya Horiuchi, Incoming Managing Director, Southern Lion Sdn Bhd. |
This
sebum often gets trapped deep in the fabric core that ordinary
detergent does not remove well causing white clothes to turn yellowish
and even coloured clothes to look dull. The
trapped sebum is also a nutrient source for bacteria, which can result
in unpleasant odour even in clothes that has been washed. Especially
seen in clothes that are worn in outdoor activities.
The result is cleaner laundry for a happier and healthier lifestyle.
The
TOP Micro-Clean Tech with Anti-Sebum range includes all the
functionality that TOP is famed for including its anti-malodour,
anti-mite dust, antibacterial and FreshCare™ fragrance technology up to 30 days freshness after washing.
According to Southern Lion Sdn Bhd, Senior Marketing Manager of Fabric Care Department, Ms Carmen Foo, the
innovativeness of TOP Micro-Clean Tech innovation offers next level of
clean, and the emotional benefit of a happier lifestyle for a better
tomorrow.
As
part of the launch, TOP is giving back to community through its TOP
Pass It On campaign so that more people can experience the benefits of
its new technology.
TOP
Pass It On Community campaign takes what its breakthrough technology
can do – revive, refresh and renew clothes. The campaign is based on the
premise that everybody deserves Micro-Clean-ed clothes, for a cleaner,
happier and healthier lifestyle. This is where the campaign helps the
communities at large.
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| (From left) Ms Annette Ling, Managing Director, Southern Lion Sdn Bhd, witnessing Dr. Waitchalla Suppiah, Deputy Secretary General of Ministry of Women, Family and Community Development, dropping the first pre-loved clothes for the TOP Pass It On community campaign. |
The TOP Pass It On Community Campaign was launched by the Deputy Secretary General, Ministry of Women, Family and Community Development, Yang Berusaha Dr. Waitchalla Suppiah, at the 1Utama Mall, here, today.
She
commended TOP for its efforts in enabling a platform for communities to
assist and empower their members, with a strong element of
environmental conservation through the emphasis on recycling, while
promoting the importance of a cleaner, happier and healthier lifestyle.
The
four-step Pass It On campaign will see TOP collecting and sorting
pre-loved clothes given by the public, having them professionally
laundered using TOP Micro-Clean Tech to refresh and revive them before
having them ironed and packed. The Ministry of Women, Family and
Community Development will then gift the clothes to those who can
benefit from them.
“The
TOP ‘Pass It On’ Community campaign is very much in-line with the
ideals of the Ministry of Women, Family and Community Development; and
in-line with the way we help our constituents. The Ministry is fully
committed to adopt and implement productive welfare to break the vicious
cycle of poverty by creating self-reliant people, aiding them with the
equipment, machinery or seed money that they need to succeed. Now we can
add pre-loved clothing to the aid we can share with them,” YBrs. Dr. Waitchalla Suppiah said.
“This
is a campaign about shared memories and shared experiences. We applaud
TOP for developing a meaningful and practical means of helping the
‘haves’ share with the ‘have nots’, while reducing environmental waste
in the form of textiles and clothing that are still usable that end up
in landfills. A ringgit value cannot be attached to such a
contribution because it is emotional and psychological, helping to
rebuild self-esteem, and gift people with the outfits that can help them
realise their potential. TOP
has put in place a sustainable program that involves communities
nationwide in helping those who have the least. I am encouraged that
programs like TOP Pass It On takes a 360 degrees approach through its
private-public-people collaborations.” YBrs. Dr. Waitchalla Suppiah further elaborated.
“So
much of our clothing is unused and wasted as our tastes, personal style
and our bodies change. TOP Micro-Clean Tech can revive and refresh such
pre-loved clothing before it is passed on to others. The TOP Pass it On
Community campaign is our platform to help communities support their
members by enabling them to share their pre-loved clothing, that we will
launder with TOP Micro-Clean Tech, before collaborating with the
Ministry of Women, Family and Community Development to gift them to
those under the Ministry’s care,” Ms Foo said.
To close the cycle, communities and individuals are encouraged to share their experience with at www.toppassiton.my. They can also find out more about the campaign and its locations.
“The
TOP Micro-Clean Tech Pass It On community campaign takes what our
breakthrough technology can do – revive, refresh and renew clothes, and
applies it to a bigger issue of supporting and empowering communities
with micro-cleaned pre-loved clothing that is suitable for their daily
and special occasion needs.” Ms Foo added.
TOP Micro-Clean Tech with anti-sebum technology is available at retailers, nationwide.
To find out more please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.
