Thursday, June 5, 2014

Planta Seceria Air Tangan Ibu campaign officially launched‏

Planta, Malaysia’s trusted margarine brand for generations, launched Seceria Air Tangan Ibu for Hari Raya to inspire mothers to share their ‘air tangan’ and bake colourful, mouth-watering cookies and cakes for a bright Raya atmosphere for the entire family, especially their children.
 [L-R] Tanya Teng, Brand Manager Foods Retail & Beverages, Unilever Malaysia Holdings Sdn Bhd; Rakesh Mohan, Chairman of Unilever Malaysia & Singapore; Sharifah Shahirah, celebrity and host of Planta’s television segment on Wanita Hari Ini (TV3-WHI).
 The talented Chef Chef Rose Weiss showed the makings of Planta’s Red Velvet Cookie with Sharifah Shahirah.

Planta’s new cookie and cake recipes bring a colourful twist to traditional Raya cookies like Pineapple Tart, Pandan Semperit and Marble cake while introducing new recipes such as Red Velvet Cookie, Buah Hati Cookie and Pinwheel Cookie. Inspired by the colours of the rainbow, these cookies and cakes will add a colourful vibe and capture a mother’s loving air tangan.

The recipes from Seceria Air Tangan Ibu will be shown every Wednesday on top-rated Malay talk show, Wanita Hari Ini on TV3 beginning June 11 for seven weeks. It features celebrity host and actress, Sharifah Shahirah as she showcases easy, colourful and tasty cookies created by Planta. In this warm family-themed segment, Sharifah invites special guests including her mother, mother-in-law, husband, daughter and sister to join her to share air tangan memories while baking colourful cookies on the show.

 Mother knows best. Guests of the show shared their favorite and most fond memories of air tangan ibu. [L-R] Special guest Sheila Rusly; host of Planta’s television segment on Wanita Hari Ini (WHI-TV3); and online baking entrepreneurs, the BakedKL sisters Iziana Sallehuddin and Iza Sharmilla Sallehuddin.

Mr. Rakesh Mohan, Chairman of Unilever Malaysia and Singapore said, “Planta has always had a strong bond with mothers and their kids dating back generations. We hope to continue inspiring moms to
share their air tangan with the latest trend of colourful cookie recipes developed by Planta. The cookies and cakes are easy to bake and will bring about a brighter atmosphere this Raya.”

“I am so excited to host this segment. As a daughter and a mother myself, I know how meaningful it is when a mother showers you with love through her air tangan. The segment allows me to bond with my family and express all the wonderful things mothers emote through their air tangan. I hope it gives inspiration to mothers out there to create some magic in the kitchen with cookies that are full of colour and fun this Raya,” said Sharifah Shahira.

In the spirit of giving during the month of Ramadan, Planta is extending the Seceria Air Tangan Ibu campaign through the Beramal Bersama Planta National Charity Baking Week. Mothers can create a ‘colourful’ journey this Ramadan and bake cookies with Planta and share their air tangan with orphans in Malaysia.

“Sharing the results of mothers’ air tangan with the orphans will bring them untold joy as it gives them a real opportunity to experience and taste a mother’s love through the delightful hand-made cookies during Raya,” added Rakesh.

Planta aims to encourage mothers to come together as a lovely gesture to ‘raise’ a target of 50,000 cookies during the month of Ramadan from 16 to 20 July 2014.

Mothers can send their hand-made cookies to selected Mydin and Giant stores from 16 to 20 July 2014 and Planta will deliver the cookies to various orphanages. The public can also bake with Planta in selected Mydin and Giant stores with every purchase of Planta during this period. Details of the locations of these selected Mydin and Giant stores and details of how to participate in the Beramal Bersama Planta can be found on Planta’s YouTube Channel at .

At the launch event of Seceria Air Tangan Ibu, Sharifah Shahirah set the ball rolling on the Beramal Bersama Planta when she paired up with professional chef, Chef Rose Weiss to bake Planta’s delightful Red Velvet cookies to be packed with personalised messages to the orphans.

For more interesting Seceria Air Tangan Ibu recipes and information on the Beramal Bersama Planta, visit Planta’s YouTube channel at t .