Tuesday, May 23, 2017

ATOPICLAIR TREASURE HUNT HELD IN CONJUNCTION WITH ECZEEMA AWARENESS MONTH

ready to start with the hunt

Atopiclair, a unique, clinically proven, non-steroidal treatment that is ideal for treating all types of eczema held its ‘Nezam Parents & Kids Treasure Hunt’ recently as part of its annual National Eczema Awareness Month (NEZAM) campaign.



The prevalence of eczema is on the rise, especially in urban areas and it is affecting approximately 1 in 5 babies and children in Malaysia. Therefore, it important for NEZAM to empower parents, caregivers and patients on the proper and long-term management and care of eczema. The treasure hunt which was held at the Taman Tun Dr Ismail Park drew approximately 250 participants which comprise of parents and their children aged 12 and below. The aim for the treasure hunt was to educate the public on eczema in a fun way by engaging the participating families to work together. Several other educational games were also available during the treasure hunt.


NEZAM, a nationwide awareness campaign for long-term management of eczema by Atopiclair, which aims to educate the public on the importance of managing eczema among children was first launched in 2015 and has since became an annual event that is supported by Persatuan Dermatologi Malaysia (PDM). This year, Persatuan Alergi & Imunologi Malaysia (MSAI) has joined the campaign in efforts to spread the awareness.


“Each year, Atopiclair will organise unique events to make learning about eczema appealing and fun for the whole family. We are also using various touch points to reach out to patients and the public which include the press as well as public talks at hospitals. We hope to also deliver the message on the implications of the rising cases of eczema to local pharmacists and general practitioners in the hope that they can help generate greater awareness to the public. We hope with these initiatives, more will learn to cope with eczema more effectively as this will improve the quality of their lives,” said Pan Jen Lin, Product Manager of Atopiclair.

The one and a half hour hunt ended with 10 winners. The Grand prize of RM 2,000 cash went to the Hoo family, 2nd prize of RM1,000 cash went to the Heah family, and the 3rd prize of RM800 cash went to the Choy family. While seven other families walked away with consolation prizes worth RM1,700 in total.


With the support of PDM and MSAI, NEZAM has launched their 2nd edition booklet which was jointly contributed by Dr Leong Kin Fon, Consultant Paediatric Dermatologist of Hospital Kuala Lumpur and Dr Kent Woo, Allergy and Immunology Consultant from Gleneagles Kuala Lumpur. Complementing the 1st edition booklet which was launched in 2015, this booklet delves into effective ways of managing eczema, offering a guide to educate caregivers and parents. The book discusses, among other topics which include the causes of itching and scratching, common eczema hot spots, prevention and management of eczema, using controller creams effectively and also the 8 Common Eczema Myths.


Among notable tips that can be found in the booklet include preventive measures to take during the early symptoms of eczema. Cleanliness and hygiene do play a role in reducing the eczema flares which the booklet will be touching on but there are other methods to help manage the condition too. Using controller creams to combat eczema is one of the ways that can provide relief to the child but it is important to know how to use and choose these creams.


The complimentary hard copy of the NEZAM 2nd edition booklet is obtainable through selected hospitals, clinics and Atopiclair’s retail partner, Caring Pharmacy. The book is also available for download via this QR code or http://eczema-management.com:
About A. Menarini
A. Menarini, a member of Italy-based Menarini Group, is a leading biopharmaceutical company focussed on delivering differentiated healthcare consumer and ethical brands across the region. It markets a wide range of branded pharmaceutical, biotechnology, medical devices and consumer brands. It has gained strengths in the fields Dermatology, Primary Care, Specialty Care and
Consumer Health, and is now also expanding into the fields of Men’s Health, Cardiovascular and Allergy/Respiratory. Some of the blockbuster-brands in the field of Dermatology includes: Dermatix, Sebclair, Papulex and Atopiclair. To learn more about A. Menarini, visit www.menariniapac.com.


About Atopiclair
Atopiclair is a unique, clinically proven, non-steroidal treatment that is ideal for treating all eczema patients during flair and remission phases of eczema. It is steroid-free, fragrance-free and paraben-free, making it safe for infants and young children. Atopiclair relieves itching, burning sensation and pain associated with such skin disorder. Regular application of Atopiclair prevents the loss of skin moisture for up to 72 hours because it offers longer lasting hydration by restoring the skin’s natural oils. Its anti-pruritic (anti-itch) and anti-inflammatory properties help take care of the inflamed skin quickly and effectively. To learn about Atopiclair, visit www.atopiclairasia.com.

Thursday, May 11, 2017

Breast Cancer Welfare Association’s Unity Bowl Tournament Sponsored By Antabax Strikes Success!

(Middle, standing) Ms Ranjit Kaur, President of BCWA and Ms Mandy Lee,  Senior Brand Manager, Household and Personal Care Department, Marketing Division of Lam Soon Edible Oils Sdn Bhd with the top 10 teams after the prize presentation at Sunway Mega Lanes.

 Antabax, the number 1 Halal antibacterial personal care range1 scored a strike as the proud main sponsor of the Breast Cancer Welfare Association (BCWA) Inter Team Unity Bowl 2017.

The event is a celebration of the strength and resilience of cancer survivors, and an encouragement for them to fully enjoy life with a return to healthy lifestyle activities.


The annual bowling carnival saw 140 members of BCWA in friendly rivalry as they competed to be the top kegler. It was held at the Sunway Megalanes bowling complex, and was organised by SportsUnite.


Antabax contributed more than RM12,000 in cash and prizes to encourage more cancer survivors to return to an active lifestyle, through the friendly competition and camaraderie of bowling.

Topping the scoreboard and nabbing the first place was Team Pink Lovers with 1,578 pinfalls, Team Pink Warriors came in second with 1,414 pinfalls and Happy Bowlers was third with 1.379 pinfalls. The top 10 teams brought home trophies and medals as well as Antabax hampers.


Cancer survivors, Sylvia Lim Poh and Ahmad Nazri achieved the highest pinfalls at 182 and 155 respectively. They each received a trophy and an Antabax hamper.


According to the Ministry of Health, breast cancer is one of the top five cancers that affect 14.5% 2 of the 31.7 million3 Malaysia populations.


Antabax is a trusted household and personal care brand that is recognized and acknowledged among consumers for its wide range of antibacterial products, which cleans and kills 99.9% of germs for 24-hours antibacterial protection.


According to Ms Mandy Lee, Senior Brand Manager, Household and Personal Care Department, Marketing Division of Lam Soon Edible Oils Sdn Bhd, the brand has sponsored the BCWA bowling carnival to support and motivate breast cancer survivors, and their families, to return to a full, active and healthy lifestyle.


“The teams played to win, yet the never lost sight of this event as a friendly event that is meant to motivate and support while fostering unity. The teams cheered each other on, and their families and friends, as well as members of the public provided the cheers that kept them going. These keglers are an inspiration to all of us. Antabax is proud to be part of this event!” said Ms Lee.

BCWA brings psychological support and survivorship activities for individuals affected by breast cancer, Clinical Breast Examination (CBE), education and directions for early detection as well as medical treatment for the public.


“The bowling carnival is our yearly affair to raise breast cancer awareness among Malaysians. Some of these breast cancer survivors are still undergoing treatments and it takes a lot of physical and mental strength to be here today. We are grateful to those such as Antabax who have shown their support for the BCWA’s Community Outreach Team. Collection from the event will be channelled to support the breast cancer survivors to get back on their feet,” said Ms Ranjit Kaur, President of BCWA.


SportsUnite promotes unity, fellowship and racial togetherness through sports amongst Malaysians no matter their race, ethnics and background.


“SportsUnite has been, since day one, an avenue for Malaysians to come together regardless of their race and backgrounds to support a cause that’s bigger than our differences. This is the fifth year that SportsUnite has collaborated with BCWA and it is inspiring to see more cancer survivors claim back their lives and regain an active lifestyle”, Datuk Dina Rizal, SportsUnite Chairman.
Participants of the Breast Cancer Welfare Association’s Unity Bowl Tournament 2017 in high spirit before the roll off!
About Lam Soon Edible Oils Sdn Bhd

Lam Soon Edible Oils Sdn. Bhd. (Lam Soon) has been an established manufacturer of edible foods, household and personal care products in Malaysia since the 1950s. In the household and personal care category, their selection of quality products include May personal care range, Fruitale FairWhite UV soap, shower and olive oil range, Antabax antibacterial soap, hand sanitizer, medicated powder and cleansing wipes, Orchid feminine wash range, ZIP homecare product range of dishwashing liquid, floor cleaner, toilet bowl cleaner, powder and cream cleanser, Labour dishwashing liquid and paste, and Bio-home multipurpose cleanser and dishwashing liquid range.

As a renowned and trusted household brand among consumers, Lam Soon is dedicated to producing quality products for a healthier lifestyle and cleaner homes.