If you have ever had to make the tough choice between fabric softness
or long-lasting fragrance when it comes to your fabric softener, TOP
has combined the best of both qualities into its TOP Plush Ultra
Concentrated Fabric Conditioner.
Everyone has got a busy lifestyle, busy mom will know what's best when comes to home detergent. I have been using Top detergent powder for many years. Recently I also used the TOP Turbo Clean Ultra Concentrated Detergent .
TOP, the NO.1 detergent
brand in Malaysia is cementing its position as the Total Laundry Expert
with the introduction of TOP Plush Ultra Concentrated Fabric
Conditioner that provides 100 days’ of softness and fragrance for
everyday plushness and alluring fragrance, from wash to wash. The entry
of TOP Plush has created a new category of laundry care category of
fabric conditioner in Malaysia.
TOP Plush is formulated
with advanced laundry technology from Lion Corporation, Japan. It is 3
times more concentrated than ordinary fabric softeners. One small cap
full is enough to enjoy the long lasting softness and fragrance for
regular laundry as well as seasonal laundry items such as curtains and
bedding for up to 100 days! The 750gm bottle size can last up to 50
washes while the 600gm refill pack can last up to 40 washes. The ultra
concentrated formula results in a sleekly compact bottle that is
lightweight, easy to carry and to store yet delivers luxurious plushness
and fragrance.
TOP Plush Ultra Concentrated Fabric
Conditioner uses breakthrough FibreTech and Scent Micropod fabric
conditioning technology from Japan that can keep laundered fabrics
softer, plusher and scented for up to 100 days.
TOP
Plush FibreTech technology conditions and softens all fabric types to
deliver custom-made softness that leaves clothes fluffy soft while
helping to reduce wear and tear on fabric fibres thus prolonging the
life and use of fabrics. This fabric conditioning technology helps to
smoothen wrinkles for easier ironing, freeing up time for other pursuits
including time with family and friends.
The Scent
Micropods fabric conditioning technology in TOP Plush infuses fresh
scents into fabric fibres through touch-activated encapsulated fresh
scents that lasts up to 100 days from wash to wash. It is ideal for
daily wear and special occasion wear as well as less frequently
laundered items such as bulky bedding, chair covers, rugs and curtains.
Fragrance should never be underestimated, as it has the
power to build confidence, improve moods and bring people together with
studies showing that fresh smelling scents can positively impact daily
living. Mood Media also reports that there is a 40 percent improvement
in mood after being exposed to pleasant scents1. TOP Plush can boost
your mood by making washed fabrics more comfortable, luxurious in
texture and alluring scent with up to 100 days.
Besides
that, TOP Plush gives you other extra benefits such as 99.9%
anti-bacterial, malodour control, smoothens out wrinkles for easier
ironing, reduce static cling, shape retention and with plant-based
ingredients that are kinder to the environment.
Available
in five breath-taking scents in coloured variants to suit the different
needs of consumers from the feminine softness of the pink Spring Blush,
the fresh confidence of the blue Morning Breeze, the tender loving care
of baby skin-safe Soothing Care in white, the elegance of Glamourous
Magnolia in yellow, and the romantic allure of Scarlet Passion in red.
Southern
Lion Sdn Bhd Marketing Manager (Household Products Dept), Mr Leroy Yoon
said that TOP Plush Ultra concentrated fabric conditioner was developed
in line with TOP’s brand promise of Innovation for Better Living.
TOP Plush is available at
retailers nationwide with the 750ml bottle at the recommended selling
price of RM11.25 (WM) & RM 12.10 (EM) per bottle, and the 600ml
refill pack priced at RM8.00 (WM) & RM8.65 (EM) per pack.
Available in five breath-taking variants to complete the needs of consumers:
Spring Blush Feminine softness of the pink
Spring Blush which gives you the freshness to be young and energetic!
Morning Breeze Start up your day with fresh & confidence scent.
Suitable for active lifestyle people to keep them fresh and smell good
all day long.
Scarlet Passion Showering yourself
with the romance rose scent all day long.
Feeling the love and pampering
yourself more in the alluring rose smell.
Glamorous
Magnolia Unleash your luxurious and fashion sense with Glamorous
Magnolia. You will be smelling as great as wearing an expensive perfume
all day long.
Soothing Care Worry free for
sensitive skin users who want to enjoy the softness on fabric as this
variant is dermatologically tested. You can do your laundry now with
your little one together to enjoy the fluffiness of fabric.