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| TOP Micro Clean Tech range |
It's school holidays soon and as parent we need to shop for children's school uniforms, shoes and others. Lets check out the TOP, the No.11 brand in Peninsular
Malaysia in Detergent category, is back for the third consecutive year
with its ‘A Brighter Future with TOP’ or ‘Cerahi Kehidupan Bersama TOP’
fundraising campaign to provide back-to-school necessities for children
from selected care organization, nationwide.
Over the
past two years close to 1,000 children from care organizations have
received a full kit of school uniforms, as well as shoes and stationery.
This year the brand is aiming to provide another 400 children with a
full school kit, including shoes and socks, each so that they can start
the year on a level playing field for a brighter future.
The
campaign aims to collect more than RM40,000 in funds that will be used
to purchase school uniforms for children aged between
7 to 17 years old
from 18 new homes across 10 states in Malaysia.
TOP will
be collaborating with leading retailer,
Giant which has more than 150
stores across Malaysia to encourage more people to support the campaign
to offer these children a brighter future.
The campaign
will see
30 sen from the sales of any TOP products from
November 13 to
December 13, 2017 contributed through all Giant outlets nationwide
channeled to the
‘Cerahi Kehidupan Bersama TOP’ fund.
The
campaign has two simple objectives, namely to gift these children with
new uniforms that they can take pride in, that can motivate them to
achieve more by boosting their self-confidence and self-esteem; and to
educate them on the importance of a hygienic lifestyle, including caring
for their clothing so that they are clean and hygienically laundered.
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| The TOP ‘A Brighter Future’ fundraising campaign returns to collect donation for kids' school uniform |
TOP, the No.12 brand in Peninsular Malaysia in Detergent category,
developed by LION Corporation Japan is well-known for championing the
concept of hygienically clean living to encourage cleaner laundry, more
comfort and a better sense of well-being through its continuous
innovative breakthrough Japan technology.
Last year, the
brand introduced its TOP Micro-Clean Tech with Anti-Sebum innovation
that has given users in tropical climates such as Malaysia a practical
solution to the problem of ground-in sweat and sebum.
Sebum
or body oil is naturally secreted by our body, especially in our hot
humid weather. These invisible stains leave visible impact on our
clothing. Sebum often gets trapped deep in the fabric core that ordinary
detergent does not remove well causing white clothes to turn yellowish
and even coloured clothes to look dull. The trapped sebum is also a
nutrient source for bacteria, which can result in unpleasant odour even
in clothes that have been washed.
TOP Micro-Clean Tech
with Anti-Sebum innovation reaches deep into the fibre core to pull out
trapped sebum and sweat molecules effectively.
Malaysian
consumers have embraced TOP Micro-Clean Tech for its ability to remove
both visible stains and invisible stains such as those caused by sebum
and sweat, in keeping with the brand’s tagline of ‘It’s not clean until
it’s micro clean!’. TOP Micro-Clean Tech users enjoy cleaner laundry for
a happier and healthier lifestyle.
The TOP Micro-Clean
Tech with Anti-Sebum range includes all the functionality that TOP is
renowned for including its anti-malodour, anti-mite dust, and
antibacterial properties; while the Blooming range includes all these
functionalities with FreshCare™ fragrance technology for up to 30 days
freshness after washing.
Southern Lion Sdn Bhd Senior
Marketing Manager, Carmen Foo explained that the brand has seen the
benefits that the contribution of new uniforms has had on children; and
the acceptance and support of the campaign among consumers, business
partners and TOP’s staff.
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Every purchase of TOP products from Giant Hypermarket will donate 30 sen to TOP 'A Brighter Future' fundraising campaign
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“When we began the ‘A Brighter Future’ campaign we saw a need among
these children, and set out to help them. Along the way, we found that
our users and retail partners were as invested, willing and eager to
participate, every year, because of our shared belief that it was making
a difference. We have received many messages of thanks and appreciation
from the children who received the uniforms. Our thanks to all
consumers and retailers who have and are working with us to make this
campaign possible,” Ms Foo said.
“We are glad to provide
a platform to more people to support the community they live in, while
giving them the innovation and benefits of our products in return,
always with the purpose of motivating more children to enjoy a brighter
future. Our thanks to all the TOP users who have supported this campaign
into its third year,” Ms Foo added.
As a household
essential for many Malaysians families, TOP shares the values of
community sharing, the emphasis on education and caring for the
community that shape Malaysia.
“Head to your nearest
Giant, get yourself any of our TOP products including our TOP Lite and
TOP Day Fresh softeners from
November 13 to December 13, 2017, and know
that you are giving a child the opportunity to fit in better with their
peers, and to engage better at school, through the ‘A Brighter Future
with TOP’ campaign,” she said in closing.
Children from the following charity homes will be receiving a complete school kit each, including shoes and socks. When you are going to shop for softeners can consider of purchase the TOP for good deed to help others.
TOP
laundry solutions are available nationwide with a host of variants in
powder and liquid detergents as well as softeners, for top-loading and
front-loading washing machines, and for handwash options. Among the TOP
variants are liquid Stain Buster, Brilliant Clean, Blooming Pleasures,
Odour Buster, Colour Protect for top-loading machines, with the Smart
Clean variant for front-loading machines. The powder detergent variants
include Super White, Super Colour, Super Hygienic and Blooming Freshness
for top-loading machines, and Super Low Suds for front-loading
machines. TOP Day Fresh softeners are formulated for both top-loading
and front-loading machines, and come in variants that include Romantic
Pink, Sensual Purple and Serene Blue. TOPLite is for delicate clothes.
To
find out more please about the
‘A Brighter Future with TOP’ campaign
please visit http://www.southernlion.com.my or call customer care line
at 1800-88-0133.
